Role of Social Media in Healthcare

The Best place to market your service is the place where your customer is and where is your customer, most probably on Social media!

Social media in Healthcare is crucial. Just to understand, Facebook has 1.7 billion monthly active users. Out of which 1.13 billion people login to Facebook every day. To have a 1.13 billion active users for a world population of 7.4 billion, Facebook has come a long way. The first thing around 50% of the monthly active Facebook users do on their bed after waking up is that they login to their Facebook profile to see updates, likes on their photos, status etc. There are similar astonishing figures for Twitter and Google Plus. Twitter has approximately 300 million monthly active users. Most of these users (more than 70%) use Twitter on their mobile phones. So wherever they are, they are active on these social channels the whole day.

If these were not enough reasons for you to be on the social media, let me tell you if you already don’t know, social media is absolutely free. So anybody can create a profile and publish as many posts as many times. There are several other compelling reasons how social media in healthcare is crucial. Continue reading →

7 Benefits of an Online Community

However big the social media platforms may be, they can never compete with a community platform for organized and structured discussions. Away from the noise and cluttered posts, a discussion in an online community with like-minded people help you find your answers faster. And when you own an online community, there is no beating that. Continue reading →

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