DocMate Blog

5 Important Dental Marketing Tips

In this era of ubiquitous internet, a business’s online profile is pre-eminent for a successful business. Before people use your service, they actually judge you on the basis of your online presence followed by the word of mouth. In this era of highly competitive market, the service of your quality is not the only point of focus. There are other indispensable requisites too. One need to commit time in generating traffic on websites because of which social media is very important.

1. Web Designing:

It’s very important that your website is appealing and answers the entire set of questions that may plausibly strike a patient’s mind. It should convey maximum amount of facts, figures and information that one may long for. These include of course the entire gambit of questions regarding the service that you are providing along with various other related information that can be educative in nature like certain esoteric facts related to dentistry or anything of that sort. Sharing intriguing information and descent informatics is a great way of generating traffic to your website.

2. It’s a social world:

Social media is the key. Because of internet, the entire world has turned into a global village. Everyone is related to each other via social media. Facebook, twitter, Google+ are the new cools. They are the best way to promote your service, it’s features, points of differentiation and to convey people how you are better than your competitors. Your Facebook advertisement should be so alluring that people end up reading your page and no wonder it will hit your target audience and they’ll be intrigued to know the bevy of features your service comprises of. You can have some contests as well such as question answer quizzes or interesting facts revolving around the topic if your service.

3. Google is Mr. Know all:

The express growth and development of Google Local has made this Google product a leading search of your organization. Mobile traffic is premonished to be around 60% of all Internet traffic by 2016, and over 61% of customers say they switch to a competitor’s site if the site isn’t responsive enough. What many don’t pay heed to be that Google Local and mobile optimization are impeccable ways to promote your business? As Google Local results display above Internet search results, a properly explained, detailed profile about your dental practice on Google Local business listing is a great way to get public attention. Do not forget to encourage people to review your practice — reviews and Google Pluses aid in building a brand and augmenting the probability of converting a website visitor to a long-time patient.

4. Guest posting:

The efficacy of videos and infographics (on YouTube, Dailymotion, Vimeo, & other sites) depends on one main factor — whether they get any views or likes or not, or in best scenario, go viral. Internet audience is a tough and capricious mistress. Even the best video or graphic might not be noticed, while the ordinary ones might spread like wildfire. There’s no theory for success, only hit and trial. You can allocate time and effort in building your presence via other means, the indispensible of which is Google. While SEO is one subject that people are usually familiar with, there are however 2 elements that often go unnoticed by businesses —authorship and guest posting. Guest posting primarily refers to getting the content published on some high quality relevant blog. The essence of doing a guest posting is that you tend to get exposure and you provide great content for the blog at the same time.

5. Google Authorship:

“Authorship” is a Google product which lets you to claim authorship of content that’s been published on other domains & automatically link it with your Google+ profile. When the search engine returns results, instead coming up with a blank text link and a summary of that page, it rather will display a link to your Google+ profile and your profile picture. Via your profile you can generate traffic to your website & eventually to your dental practice, by extension.

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